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Checkers

OUR ROLE:

Role: Develop brand strategy including TV, radio, and social media.

Category
FOOD & DRINK
About This Project

Checkers/Rally’s has a well built history of fanaticism for the sheet flavor and indulgence of their food. The trick is to ensure the same bold spirit that distinguishes their food comes through in their advertising. A strategy rooted in what people love about fast food leads everything that follows. The result is an eclectic mix of attitude and celebration that carves a unique position in a crowded category.