Brand Strategy, Web Design, Web Production
One of New York’s oldest and most recognized fitness institutions – New York Health & Racquet Club, is Creating a Unique Functional Training Facility specializing in Sport Specific Training and Therapy. Meet ‘Kinetic’, our fresh new sub-brand & branding system for HRC’s new offering. Kinetic echoes the current HRC look and feel enough to ensure minimal disruption to current HRC communications & infrastructure. We assisted HRC in avoiding the expense of re-applying many interior colors and fixtures, printed collateral, street level & point of sale items. Quite on purpose, the Kinetic identity will already seem familiar to existing HRC clients, but we were able to give the facility a bold, fresh look whilst still clearly identifiable as an HRC facility.